The Health Insurance Group


Our story

The Health Insurance Group, formerly traded as SMQ Services Ltd, has been in business since 1993. The company was founded by John and David Collinge and, in the early days, primarily focused on private medical insurance.

From the very beginning, first-class customer service has always been their priority, whether they were dealing with an individual or a company insuring 500 employees. As the business has grown and firms such as Healthcare Management Services in the NE came on board, John and David ensured that all new team members carried the same ethos, and today The Health Insurance Group still has clients from 1993.

SMQ Services Ltd became an Appointed Representative of an AXA subsidiary in 2012, which The Ardonagh Group purchased in 2018. They control over £6 Billion in premiums with brands such as Swinton, Carole Nash, Towergate, to name but a few.  With the might of such a large entity behind The Health Insurance Group, a small provincial broker, can now access market-leading rates and products but still provide market-leading, local broker customer service.


Years Combined Experience


Clients Served


Customer Satisfaction

Who are The Health Insurance Group?

The Health Insurance Group is an independent specialist adviser committed to delivering personalised protection, health and wellbeing solutions for businesses and individuals.

What can The Health Insurance Group do for you?

Whether you are an individual looking to take our private medical insurance for the first time or a company expanding its employee benefits package, our team of expert advisers will tailor a solution that matches your needs.

Our journey

  • 1993

    John & David Collinge founded SMQ

  • 1996

    Director David Harrison joined the company

  • 2004

    Kelvin Pritchard and his team at Healthcare Management Services joined the business

  • 2013

    SMQ became an appointed representative of The Health Insurance Group, a subsidiary of AXA UK

  • 2018

    AXA UK sold The Health Insurance Group business to Towergate, part of the Ardonagh Group

  • 2019

    SMQ continued as an appointed representative of Towergate, but maintains the Health Insurance Group brand

  • 2022

    Customer service hub opened in South Tyneside

  • 2023

    Head office moved into bigger premises in March 2023

  • 2023

    SMQ celebrates 30 years in business

Our skills & expertise

The Health Insurance Group have been a trusted insurance broker by large insurance groups, such as Bupa, AXA & Vitality, for over 25 years.

We will always find the best protection, health and wellbeing package for you, for the best price.

health and wellbeing broker

Protect your business & employees health and wellbeing

We can tailor a solution that meets the needs of your business and even take a look at your current scheme, free of charge.